Resume

Resume

Jeffrey Hsu

Digital Marketing | Marketing Analytics | Data Storytelling

Alhambra, California
hsujeffrey3@gmail.com
GitHub | LinkedIn

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Professional Summary

Marketing and analytics professional with experience in digital strategy, campaign management, dashboard reporting, SEO, social media analytics, and audience engagement. Experienced in connecting marketing decisions with performance metrics through analytics platforms, dashboards, content strategy, and reporting tools.

Education

California State Polytechnic University, Pomona

Master of Science in Digital Marketing

Focus areas include marketing analytics, dashboard reporting, attribution analysis, SEO, paid media, data storytelling, and website analytics.

Professional Experience

Marketing & Social Media Coordinator | UI/UX Lead

Los Angeles Police Protective League

May 2022 to Present

  • Increased Instagram reach by 24%, visits by 13%, and generated over 1,700 new followers
  • Increased Facebook reach by 27.9% and generated over 1,200 new page likes
  • Increased Twitter impressions by 32% through content optimization
  • Redesigned company websites using WordPress, Drupal, HTML, and CSS
  • Increased member sign-ups by over 35%
  • Increased email conversion rates by 20%
  • Launched and branded a company podcast that exceeded 1,000 downloads within one month
  • Helped generate over $79,000 in ticket sales for a company course subsidiary

Digital Marketing Lead

Center for Customer Insights & Digital Marketing

July 2021 to May 2022

  • Managed digital marketing campaigns and workshop promotions
  • Improved email open rates to 33% and click-through rates to 4.2%
  • Reduced bounce rate from 35% to 14%
  • Presented an Instagram Marketing workshop to marketing professionals
  • Helped improve social media KPIs across audience growth and engagement

Head of Marketing

Global Impex USA

December 2020 to June 2021

  • Led marketing operations across e-commerce, design, and social media
  • Managed influencer and athlete product launches
  • Generated over $40,000 in annual revenue through digital campaigns
  • Improved website traffic and reduced cart abandonment rates
  • Supported SEO and paid advertising campaigns

Digital Marketing Intern

marketANDgrow

November 2020 to March 2021

  • Produced weekly marketing podcast content
  • Increased Instagram engagement by over 200%
  • Wrote SEO-friendly blog posts and digital content
  • Analyzed competitor performance and digital trends

Skills

Marketing Skills

  • SEO
  • CRO and A/B Testing
  • Email Marketing
  • Social Media Marketing
  • Paid Social Advertising
  • Influencer Marketing
  • KPI Reporting
  • Brand Positioning
  • UI/UX Design

Tools & Platforms

  • R and Quarto
  • GA4 and BigQuery
  • HubSpot
  • Constant Contact
  • WordPress
  • Shopify
  • Squarespace
  • Drupal
  • Adobe Photoshop
  • Premiere Pro
  • Canva