Digital Marketing & Analytics Projects

Digital Marketing & Analytics Projects

Jeffrey Hsu

MS in Digital Marketing
Cal Poly Pomona

Marketing Analytics | Digital Strategy | Data Storytelling

Presentation Overview

• Who I am
• Digital marketing projects
• Marketing analytics projects
• Key tools and skills
• Career direction

About Me

I am building a career at the intersection of digital marketing, analytics, and business strategy.

My goal is to help organizations understand:

• What marketing efforts are working
• What content drives engagement
• Which channels support conversions
• How data can guide better decisions

Portfolio Structure

Digital Marketing Project Highlights

The digital marketing section shows how I approach content, campaigns, SEO, and audience communication from a strategic perspective.

• ODI Grips Instagram dashboard
• TRI off-page SEO strategy
• Instagram marketing workshop
• LAPPL social media campaign
• Digital marketing implementation work

ODI Grips Instagram Dashboard

TRI Off-Page SEO Strategy

Business Problem

TRI needed stronger organic search visibility and better backlink authority.

What I Analyzed

• Backlink profile quality
• Competitor SEO performance
• Toxic backlink risks
• Guest posting opportunities
• Partnership outreach strategy

Business Value

SEO strategy helps increase long-term organic traffic without relying only on paid media.

Instagram Marketing Workshop

Project Focus

I hosted a workshop on Instagram marketing strategy through the Center for Customer Insights and Digital Marketing.

Topics Covered

• Instagram strategy
• Audience engagement
• Hashtag usage
• Content planning
• Turning engagement into customers
• Measuring performance with analytics

Watch Workshop on YouTube

LAPPL Social Media Campaign

Project Focus

I helped create and publish public safety content for the Los Angeles Police Protective League.

Digital Marketing Relevance

This project shows how social media can be used for:

• Public awareness
• Message framing
• Timely content publishing
• Audience engagement
• Sensitive issue communication

Marketing Analytics Project Highlights

The marketing analytics section shows how I use data to solve business problems and support marketing decisions.

• ODI Grips content performance matrix
• Skincare packaging perception study
• Bike rental demand prediction
• Telco customer churn analysis

ODI Grips Content Performance Matrix

Key Insight

Athlete and event content created the strongest engagement return, while product-heavy content underperformed relative to posting volume.

Skincare Packaging Perception Study

Key Insight

Packaging design influenced perceived quality, visual appeal, and luxury perception. Drugstore packaging scored surprisingly close to luxury packaging in perceived quality.

Bike Rental Demand Prediction

Key Insight

Temperature, season, humidity, and weather conditions were major drivers of bike rental demand.

Telco Customer Churn Analysis

Key Insight

Contract type, internet service, senior citizen status, and tenure were important predictors of customer churn.

Tools and Platforms

What These Projects Show

• I can analyze marketing data
• I can build dashboards and reports
• I can explain insights clearly
• I can connect marketing strategy with business decisions
• I can present technical work to non-technical audiences

Career Direction

I am interested in roles related to:

• Marketing analytics
• Digital strategy
• Performance marketing
• Campaign reporting
• Content performance analysis
• Website traffic analytics

Closing

Digital Marketing + Analytics

My strongest value is being able to connect creative marketing execution with data-driven decision-making.

Thank you.

GitHub
LinkedIn