I am currently pursuing a Master of Science in Digital Marketing at Cal Poly Pomona, with a focus on marketing analytics, dashboard reporting, digital strategy, and data storytelling.
My portfolio is designed for employers and professionals looking for someone who can connect marketing strategy with data-driven decision-making. I am interested in roles related to marketing analytics, performance marketing, digital strategy, campaign reporting, and content performance analysis.
Career Focus
I want to build a career where I can use data to improve marketing decisions. My strongest interest is in helping organizations understand what is working, what is underperforming, and where they should focus next.
I am especially interested in marketing performance dashboards, attribution analysis, website traffic analytics, SEO and paid media reporting, and turning technical analysis into clear business recommendations that teams can actually use.
Portfolio Highlights
Digital Marketing
My digital marketing work focuses on campaign strategy, content planning, SEO, audience targeting, and customer engagement.
Marketing Analytics
My analytics work focuses on dashboards, attribution modeling, website traffic analysis, and reproducible reporting using R, Quarto, GA4, BigQuery, and Looker Studio.
Presentation Work
My presentation work shows how I explain technical concepts clearly through professional slide design and data storytelling.
Skills
Marketing & Analytics
KPI Analysis
Interpreting marketing performance metrics to support better decisions.
Content Analysis
Evaluating engagement, audience behavior, and campaign performance.
Campaign Optimization
Identifying trends, strengths, and opportunities across campaigns.
Technical Skills
R Programming
Data cleaning, visualization, reporting, and basic modeling.
Dashboard Development
Building reports with Quarto, GA4, BigQuery, and Looker Studio.
Data Visualization
Creating clear visuals for technical and non-technical audiences.
Communication
Business Storytelling
Translating analysis into understandable recommendations.
Presentation Skills
Presenting dashboards, reports, and findings professionally.
Strategic Thinking
Connecting marketing insights with broader business goals.
Education
Education
California State Polytechnic University, Pomona
Master of Science in Digital Marketing
Coursework and projects have focused on digital marketing strategy, marketing analytics, dashboard development, attribution modeling, web analytics, and reproducible reporting.
Professional Direction
I want to work in a role where I can combine marketing, analytics, and communication to help teams make smarter, data-informed decisions through reporting, dashboards, and strategic analysis.
Explore My Work
Use the navigation menu to explore my Digital Marketing, Marketing Analytics, Resume, Presentation, and Website Traffic Analytics pages.